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Before winning be confident & think "If I can't, who can win?". After winning be
humble & say "If I can win, who can't?"
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Cont. of Cost Per Click Ads!
You can configure your Ads in terms of geography and language
limitations.
For example, if your website content is in French, you can configure the Ad unit,
so that it will displaying only French Ads. And if your website content is about
a particular place, by choosing geographical location, you can get only local ads
to that location you have configured. Even, you can block competitive ads also.
So, you have the full control of the Ads placed in your website.
The money you are getting through these Ads are entirely depends
on Cost-Per-Click (CPC is the amount that, How much advertiser pays each time a
user clicks on their Ad) and Cost Per Thousand Impressions (CPM is the amount that,
How much an advertiser pays for every 1000 impressions of their ad). Ad provider
(like Google, Yahoo!) generates lot of reports for your Cost-Per-Click account.
You can check your earnings at any time, and also you can customize that reports.
Even, you can select the option to send the report to your mail box in daily basis.
Once your earning reaches certain amount, Ad provider (like Google, Yahoo!) will
send checks to your address. Google sent you the check when you reaches 100 dollars.
They can send you the check every month, but if your earning is very less in a month,
the postal charge will be more than the amount you have earned.
In Pay Per Click Program there are chances for 'Click fraud' (i.e.,
invalid clicks). Click fraud is nothing but, the publisher who placing the Ads,
himself clicking on the Ads in his website or he may ask somebody else to click
on the Ads in his website in regular interval pr he may create some scripts which
will automatically do this. To avoid these kind of frauds, Cost-Per-Click Providers
(like Google, Yahoo!) have come up with a solution. They will check, from which
computer (by getting the IP address) the Ads clicked. By getting this, they will
generate reports. By analyze those reports, if they find out any kind of Click fraud;
they may not pay you for those clicks, if it is happening regularly they may remove
your Ad account. And also they will give that report to the Advertiser.
Apart from Pay Per Click, you can get lot of other type of Ads.
To know more about those Ads, check in the Opportunities
Page.
You can get Ads directly from the Advertiser, then why you have to use Google AdSense
or Yahoo! Publisher Network Ads,
- If your website is not a popular one, then it is very difficult to get Ads directly.
But Google Ads won't check your website popularity.
- You no need to search for Advertisers. Register with Google, they will provide the
Ads for you. So, you no need to maintain relationships with advertisers directly.
- The AdSense program gives Ads ranging from large global brands to small and local
organizations, shops, websites.
- AdSense will give you Ads that relevant to your web page content. So you get more
targeted Ads.
- AdSense gives you more options like Text, Picture, Video Ads. So, you have the control
of Space and Performance of your Website.
- Placing and Customizing Google Ads are very easy.
- Payment also done by Google, If you place some direct Ads you have get the payment
directly from the Advertisers. For that you have to maintain an account.
- AdSense providing good reports about the Ads and your Earnings.
So, now you know the advantages of Cost Per Click Ads. Check
out who and all, providing this kind of Ads, in Ad Providers
Page. And to get more idea about "How to create a website?" or "How
to improve the traffic to your website?", visit
Build Your Website and Get Traffic pages.
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Tips of the Page!
In Google AdSense, you can keep 3 Text Ads, 1 Link Unit, 2 Search boxes and 2 Referral
buttons per Referral product in a web page. So plan it, and place the Ad Unit in
the right location.
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